The missing link to training for strength.
Plenty of people train for years and still wonder why they’re not getting stronger.
The missing link? It’s not the barbell or the program — it’s the stimulus.
Without it, training becomes routine. With it, your body finally has a reason to adapt.
This blog breaks down what stimulus really means, how to use it, and why it might be the key to unlocking real progress.
She chose to be strong.
From binge drinking and hiding behind the weight she hated, to qualifying for the 70.3 World Championships in Spain — Em Crowley’s story is proof that strength isn’t something you’re born with. It’s something you build.
One decision. One session. One mindset shift at a time.
This is the story of someone who stopped waiting to feel strong… and chose to act strong instead.