The missing link to training for strength.

We have some awesome conversations with people who come into the studio with the goal of getting strong.

Often, they’ve dabbled in strength training before — usually solo or at other studios.
Then life got in the way, and over time, their body started to fall apart.

More aches. More pains. Less structure.

And here’s what we often discover:
Even though they’ve trained for years, they never learned one of the most important components of actually getting strong.

It wasn’t the barbell.
It wasn’t the kettlebell.
It wasn’t the slow, gruelling eccentric pull-ups.

The missing link?
Stimulus.

What Happens Without Stimulus?

When we train without considering stimulus, it looks like this:
We walk into the gym, do 3 sets of 12 across 7 different exercises, and tick the box.

No real thought about how it feels.
No intention behind the intensity.
No challenge. No change. No progress.

What Happens With Stimulus?

Training with stimulus in mind means we're focused on giving the body a clear reason to change.

We're listening. Pushing. Adjusting. Demanding more from ourselves — with purpose.

Here’s a real-life example:

🟥 No Stimulus Focus:
3 sets of 10 kettlebell goblet squats.
Same weight, every set.
Hit 10 reps, put it down, move on.

🟩 Stimulus Focus:
Set 1 – You pick a weight, get to 10... feels easy. You keep going. The legs wake up around rep 14. You finish at 18.
Set 2 – You go heavier. By 10 reps, you're cooked but could maybe squeeze out two more if you were to continue the set.
Set 3 – After a longer rest, you hit the final set. It’s work. It’s mental. It’s physical.
You get to 8 and stop — not because the number told you to, but because your form’s about to break and the target muscles have reached their limit.

Same exercise. Same prescription. Two very different outcomes.

If you’re currently strength training and haven’t considered the stimulus within each exercise, set, or rep...

It’s like making lasagna with spam and cottage cheese.
Sure, you technically made a lasagna — but it’s not quite the result you were hoping for.

Want help getting the recipe right?
Come train with us.